Thorough preparation is what separates professional dance academys from chaotic ones. This marketing campaign launch checklist ensures you cover every detail.
Pre-Marketing Launch Preparation (2 Weeks Before)
1. Review all students data for accuracy and completeness. 2. Update course fees plans and pricing for the upcoming period. 3. Confirm choreographers schedules and assignments. 4. Test all technology systems — payment gateway, attendance system, communication tools. 5. Prepare parents-facing materials and communications.
Infrastructure and Systems Check
6. Verify internet connectivity and backup systems. 7. Test UPI payment acceptance with a small transaction. 8. Confirm WhatsApp Business API is active. 9. Update your management software (Nxiora) with latest students and batch configurations. 10. Back up all data to a secure location.
Communication and Marketing
11. Draft and schedule all parents communications. 12. Update your website and social media with current information. 13. Prepare welcome kits for new students. 14. Send advance schedule to all parents. 15. Set up automated fee reminders for the new period.
Choreographers Preparation
16. Conduct a team briefing on goals and expectations. 17. Distribute updated schedules and role assignments. 18. Review software training — ensure every choreographers can use the management platform independently. 19. Set up role-based access in Nxiora for any new choreographers. 20. Document emergency procedures and contact chains.
Day-Of Execution
21. Arrive 1 hour early for final setup. 22. Run through the day's schedule with key choreographers. 23. Ensure attendance system is active and tested. 24. Welcome each students personally. 25. Document any issues for immediate resolution. 26. Send a summary message to all parents at end of day.
Post-Marketing Launch Review
27. Collect feedback from choreographers and parents. 28. Review metrics — attendance, course fees collection, engagement. 29. Document lessons learned. 30. Set next review date. 31. Celebrate what went well with your team.
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