Every enquiry represents potential revenue. Without systematic tracking and follow-up, most enquiries fall through the cracks — studies show 80% of sales require 5 or more follow-ups.
Capturing Every Enquiry
Log enquiries from every source: walk-ins, phone calls, website forms, social media messages, and referrals. Record the enquiry source, interested service, budget, and preferred timing. Assign a follow-up owner immediately.
Structured Follow-Up Process
Create a follow-up schedule: contact within 2 hours of enquiry, follow up at 24 hours, 3 days, 7 days, and 14 days. Each follow-up should add value — share a brochure, offer a trial class, or address specific questions. Stop only after 5 follow-ups with no response.
Conversion Tracking
Track conversion rates by source, follow-up owner, and service type. If walk-in enquiries convert at 40% but social media at 10%, optimize your social media messaging. If one staff member converts at 50% while others convert at 20%, replicate their approach.
Automated Follow-Up
Automate initial responses (WhatsApp acknowledgment within 5 minutes), trial class invitations, and reminder messages. Manual follow-ups should focus on answering questions and building relationships. Nxiora enquiry management tracks every enquiry from first contact to enrollment with automated follow-ups.